Premium, Jarred Red King Crab
A luxury king crab experience in a jar pure, wild, and unforgettable.
The Problem
High-end consumers want gourmet, traceable seafood but lack convenient, luxury-packaged options. Most premium crab is either frozen or requires restaurant visits.
The Solution
High-end consumers want gourmet, traceable seafood but lack convenient, luxury-packaged options. Most premium crab is either frozen or requires restaurant visits.
Market Opportunity
$20B global seafood market
$1.2B U.S. crab market
Rising demand for luxury and subscription-based food experiences targeting health-conscious, gourmet, and gifting segments.
Luxury & Subscription-Based Foods Are Booming: Consumers crave premium convenience and curated culinary experiences at home.
Target Segments: Health-conscious eaters, seafood lovers, luxury foodies, and high-end gift buyers.
$1.2 Billion U.S. Crab Market: A niche segment ripe for innovation — dominated by frozen or restaurant-based consumption.
Product Line
🫙 250g Jar – Signature Edition
Hand-packed Red King Crab leg meat in natural brine, showcased in premium glass jars.
📦 King’s Feast’ Subscription Box
Monthly curated boxes featuring crab jars, exclusive recipes, and coastal treats.
🍋 Limited Seasonal Infusions
Unique flavor editions like lemon zest, smoked brine, or spicy garlic — available quarterly.
🎁 Gift Editions with Accessories
Elegant packaging with custom crab forks, recipe cards, and luxury wrapping for holidays
or VIP gifting.
Why Now?
💰 Premium Convenience Is In
Consumers are spending more than ever on high-quality, ready-to-eat gourmet products.
📱 Social Media Drives Discovery
TikTok and Instagram UGC have accelerated trends in exotic, luxury foods — crab is the new caviar.
🚫 No Clear Category Leader
The premium jarred crab segment is untapped, with no dominant brand owning the space.
Business Model
🛒 Direct-to-Consumer (DTC)
Sales via a branded Shopify store offering the full product line and limited drops.
📦 Amazon FBA – Gourmet Section
Leverage Amazon’s scale while keeping premium positioning through curated listings.
🏪 B2B Distribution
Partner with upscale retailers, gourmet stores, and fine-dining restaurants for visibility and volume.
📬 Subscription Model – 'The King’s Feast'
Monthly boxes featuring crab jars, seasonal infusions, and exclusive chef-curated recipes
Go-to-Market Strategy
Storytelling Through Content Launch with the Full Of Crab Podcast
Viral Social Media Strategy
Tap into TikTok & Instagram Reels using ASMR, prep visuals, and luxury food lifestyle edits.
Influencer PR Boxes & Tastings
Curated gift boxes to foodie influencers + pop-up tasting events at high-end venues
Funding Ask
Startup Cost: $50,000–$75,000
Breakeven Point: Estimated within 6–9 months
Funding Needed: $100,000 to scale inventory, premium packaging, and marketing
Offering: Equity stake and early ROI through revenue share
